The 2024 Paris Olympics have come to a close, and one of the standout features of these Games was the significant role AI and technological advancements played. The International Olympic Committee (IOC) referred to AI and tech innovations as "Game Changers" in the world of sports, and they were right. In the lead-up to the Games, the IOC launched the "Olympic AI Agenda," predicting AI’s profound impact on sports and committing to its global integration. While preserving the core values of the Olympics, they embraced change, setting a responsible path for the future of AI in sports. Let's dive into how AI and technology shaped the 2024 Paris Olympics.
Since the first live broadcast of the Olympics in 1936, technology has come a long way. During the Paris Olympics, a staggering 11,000 hours of content were produced, with audiences enjoying ultra-high-definition broadcasts across various platforms. The immense volume of data was distributed globally via Alibaba Cloud's infrastructure. Cloud-based broadcasting not only improved operational efficiency and reduced costs but also maintained the sense of being live on-site.
NBC took it further, using generative AI to create highlight texts, voiced by an AI modeled after the voice of sports commentator Al Michaels. AI technology even ensured the correct pronunciation of athletes' names from diverse cultural backgrounds.
Safety was a top priority at the Games, with AI-based monitoring systems playing a crucial role. These systems actively monitored social media in real-time, blocking harmful content in over 35 languages to protect the well-being of 15,000 athletes and 2,000 officials.
In addition, AI-powered video surveillance enhanced public safety by detecting unusual activities and promptly alerting authorities to potential threats, ensuring a secure and protected environment throughout the Olympics.
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